One Pay Day of the Year

For most purebred seedstock producers, there is one (or sometimes two) paydays of the year that literally pave the way for their family’s livelihood and ability to move forward with advancements both genetically and with infrastructural improvements. 

We have a saying in our house famously quoted by Bob Proctor, owner of The Proctor Gallagher Institute, “You are either going forwards or backwards.” Unfortunately, you can’t just stay stagnant. For if you do, other people are going to be flying past you with improvements, new ideas and better customer service, outdoing you in a world ever-changing. 

Ryan continues to improve as an auctioneer and cattleman. He’s diligent in critiquing himself, looking for new sound systems and techniques and staying up-to-date on industry knowledge and genetics. There’s one reason I can think of he does this – he truly cares. 

When Ryan goes to sell a sale, he whole-heartedly cares about the success at the end of the day. When he sells the final lot, his goal is for the owner(s) to be happy, encouraged and thriving to move forward another year. 

When you describe this to others outside of our industry, it’s hard for them to wrap their head around what one pay day a year looks like. To those having auctions, we know it can be scary, intimidating and daunting. That is why we mindfully carry out your sale, putting our best foot forward on the day that means the most to you and your family. 

What I enjoy most about my husband both at sales and on a day-to-day basis is his extremely conscience personality filled with upbeat charisma. He walks into a sale with a smile on his face, creating a confident environment with his witty character to lighten the mood. I’ve heard over and over again from our customers that they feel better when Ryan arrives. I too can attest to this in many situations around our household. 

Beyond that, Ryan has an ability with all people to bring the situation into an enjoyable environment. It’s easy to watch his relationship with other sales staff and buyers to witness this. It’s the importance of a team that makes your sale day a success. 

When he sells the final lot, his goal is for the owner(s) to be happy, encouraged and thriving to move forward another year. 

Author

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Cassie Dorran
Photographer and Brand-Creator

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